DFS
DFS approached Carbon with the goal of producing a video that would not only highlight their brand but also engage their current employees while potentially attracting new talent. In terms of style, they specifically requested 2D animation, a limited colour palette, and snippets from their existing content.
Drawing inspiration from their brand colours of black, white, and red, we brought their logo to life and positioned it as the central figure in the video. The red dot within the logo took on a prominent role, guiding the viewer's focus and seamlessly transitioning from one scene to another.
Roles: Art Direction, Storyboarding, Animation