GOODNOTES
Goodnotes reached out to the Carbon team and asked them to produce a video for the release of their latest app: Goodnotes 6. Their goal was to create a witty, well-designed and personable video that would appeal to both existing and new users, generating enthusiasm and boosting conversions. Additionally, Goodnotes requested 3 shorter versions of the main video, each tailored to highlight specific features for different target audiences.
We tackled the challenge by adopting a modular approach, allowing us to organise and reorganise the video's sequence to suit various purposes, all while ensuring a logical progression. We divided the scenes during the scripting and animation stages, providing us with the flexibility to easily rearrange and interchange them as needed.
Stylistically, our aim was to seamlessly integrate Goodnotes' rebranding, immersing viewers in its vibrant design. By incorporating stylised 3D elements, dynamic camera movements, and relatable everyday scenarios, we created an experience that allowed users to step into the delightful world of Goodnotes.
Roles: Art Direction, Copy Writing and partial 2D Animation
Main Video