HKEX x 30th Anniversary
Long-time collaborator, HKEX approached Carbon with the task of creating a video to commemorate their 30th Anniversary. The video would be showcased at their event and also used online. The objective was to take viewers on a journey through HKEX's significant milestones to showcase their progress over the years.
Considering that the event would take place in their largest space, we had to devise a concept that would suit the expansive horizontal screen (4K x 1K) and accommodate a physical gong, a symbolic element of HKEX, positioned at the centre of the stage in front of the screen. This presented a challenge as the lower middle portion of the screen would be obstructed by the gong, thus rendering it unusable.
Rather than allowing the gong to pose a problem, we turned it into an integral part of the video. Our proposal involved utilising the gong as a visual divider between different sections of HKEX's history. The video was divided into three parts: the establishment of HKEX, its growth and ascent, and its current status and future prospects. At the conclusion of each section, an animated sequence originating from the gong denoted a transition in time.
Roles: Concept & Art Direction
How it turned out on the actual day with the gong →
The same video formatted for online use ↓
